(UDHAYAM, COLOMBO) – The Export Development Board is helping to organize into a cluster, apparel exporters who have invested in and developed their own brands as part of an initiative to support their overseas marketing efforts.
Chairperson of the Export Development Board, Indira Malwatte said the clustering approach will help strengthen the position of apparel manufacturers who have developed their own brands to penetrate overseas markets.
Malwatte said that the EDB assistance scheme to branded apparel exporters will help bear part of the costs of overseas marketing such as branding and legal fees.
