(UDHAYAM, MUMBAI) – With Sri Lankan companies getting good business from India, Sri Lanka Tea Board will be participating in India’s only tea and coffee trade fair, World Tea & Coffee Expo (WTCE), Mumbai through an exclusive Pavilion for the third consecutive year.
The 5th edition of this international expo will be held at Bombay Exhibition Centre, Mumbai India from 16th – 18th November 2017.
Wider acceptance for Sri Lankan teas has encouraged the tiny island nation to aggressively tap global markets including India and this move is significant as the country is celebrating 150 years of its tea industry.
Being held in the global city of Mumbai, World Tea Coffee Expo or WTCE, attracts serious buyers from across the world as also from entire India.
Sri Lanka’s Pavilion at WTCE has been getting bigger each year and displays an array of teas, brands and flavors from some of the leading member companies. A number of Sri Lankan brands have already established presence in India through joint ventures and/or distribution agreements. At WTCE, companies not only get buyers but also potential partners and distributors across India.
“A professionally executed, dedicated platform like WTCE goes a long way in smoothening the trade process and also enables cost cutting for participants by minimizing high marketing or market penetration costs,” states Chairman, Sri Lanka Tea Board Rohan Pethiyagoda said.
Latest technological innovations in the Tea, Coffee and allied sectors are accessible under a single roof making it much easier for players to embark upon Greenfield ventures, modernization, expansion or diversification.
The expo also has significant participation from allied industries such as Packaging, Vending Solutions, equipment, machineries, flavours, Retail chains, Premixes, Government boards, consultants/certifications, accessories and other technologies. Additional activities at the WTCE will include B2B match-making, Workshops & Championships and a High Level 2-day Conference by Industry leaders, academicians and policy makers.
